Sources and credits

Where every word and figure came from, what did not survive, and why the design is not the original.

This is an independent rebuild of the GeneAssess, Inc. website. The original at www.geneassessinc.com is gone: the domain now serves a parking page. Everything here was recovered from a 2017 web crawl, from the company’s own published science, and from the public record around it. Nothing was invented as a company fact.

How the original was found. The company’s address was not in the LinkedIn-style structured data that usually gives it away. It came out of the competing-interests statement of the company’s own 2013 paper, which names the founder as Founding President of Gene Assess, Inc. (www.geneassessinc.com).

Where each part came from

The site’s structure and its copy — the complete homepage of geneassessinc.com, captured by Common Crawl on 13 December 2017. The capture is 8.5 KB of HTML and is kept verbatim at _tools/archive/original-homepage-2017.html. The navigation, the three feature columns, the newsletter box, the events placeholder and the footer all come from it.
The address and the copyright line — that same capture: GeneAssess, 120 Albany Street, Tower II, Suite 850, New Brunswick, NJ 08901, USA and © 2013 GeneAssess. All rights reserved.
The science — PLoS ONE 8(9): e70930 (2013), “Mapping of Mcs30… identification of fry as a candidate Mcs gene”, and Frontiers in Oncology 9:1279 (2020). Both open access under a Creative Commons Attribution licence.
The company’s mission and the founder’s role — the competing-interests statement of the 2013 paper, and a University of Washington seminar biography from 2018 that describes GeneAssess as “a joint university and industry partnership whose mission is to translate research on differential susceptibility to environmental carcinogenesis into new diagnostic and prognostic tests, and therapies”.
The founding date and the patent — the founder’s curriculum vitae (Rutgers School of Public Health, 2017), which lists “Founding President of GeneAssess, Inc. (Biotech) 2012–” and patent application PCT/US2011/063553.
The financing — Global Corporate Venturing, 4 July 2012, and FinSMEs, July 2012.
The funded research programme — the same curriculum vitae: the GeneAssess service contract, the NIH/NCI R01 and the Department of Defense Breast Cancer Breakthrough Award.

Images

No image from the original website survived. The photographs and graphics the site used — its logo, its button set, its section headers — were served from the company’s own domain, which was never captured by the Internet Archive before the domain was taken over.

So every image on this rebuild is a figure from the company’s own published science, reproduced under the Creative Commons Attribution licence that the papers carry. There is no stock photography and no third-party icon set anywhere on this site.

Figure 1. Interval mapping of putative quantitative trait loci (QTL) on rat chromosomes 12 that confer susceptibility to NMU-induced mammary carcinogenesis.
Figure 2. FISH mapping of BAC CH230-85G15, containing D12RAT59, to rat chromosome 12q11-q12.
Figure 3. Ideogram of rat chromosome 12 (RNO12).
Figure 4. Comparison of Brca2 mRNA levels in mammary tissue and DNA sequences in Cop and F344 rats.
Figure 5. Expression of rat Fry mRNA in rat tissues and mammary tumours.
Figure 6. Alignment of proteins encoded by FRY gene orthologs from different species.
Figure 7. FRY expression and/or function are reduced in breast cancer cell lines relative to the nontransformed MCF-10A human mammary epithelial cell line.
Frontiers 2020, figure 1. Fry conditional knockout mice: body weight, general observations and behaviour.
Frontiers 2020, figure 2. Mammary gland whole mounts from Fry conditional knockout and control mice.
Frontiers 2020, figure 3. Histology and gene expression in the mammary gland.
Frontiers 2020, figure 4. Growth and morphology of breast cancer cells with altered Fry.
Frontiers 2020, figure 5. Proliferation and signalling in Fry-deficient mammary tissue.

The wordmark in the header and footer is the company name set in type. The original logo file did not survive, and drawing a replacement that looked like a logo would have been a fabrication; type is honest.

Video

GeneAssess published no video, and none is embedded here. The original homepage carried Twitter, Facebook, LinkedIn and YouTube buttons, but all four were written as href="#" — they pointed nowhere. No GeneAssess channel exists on YouTube or any other platform, and no archived page ever loaded a video player.

The brief for this rebuild asked for video. Rather than embed footage that is not the company’s and label it as a substitute, this rebuild leaves video out and says why. The visual weight of the site rests on the twelve published figures instead.

Design values

The original stylesheet (css/main.css) was never archived, so this design was written fresh. What it reproduces is the original’s structure, recovered from the captured markup: a horizontal menu with dropdowns above a rotating hero panel, a three-column block of Technology News, Science Breakthrough and Events, a newsletter box, and a footer carrying the address, the copyright line, the designer credit and a sitemap.

The palette is drawn from the company’s own figures, which are white-background scientific charts with muted rose, green and blue families:

Ink#16202c
Primary blue#1c5c8c
Rose accent#b03a5b
Green accent#2e7d5b
Paper#ffffff · #f6f8fa
Headline faceGeorgia, serif
Body faceHelvetica Neue, Arial

Deviations, stated plainly

The design is not the original design. The stylesheet and every image were lost. The structure and the copy are the original’s; the look is not, and this page does not pretend otherwise.
Two pages are marked “not recovered”. The Board of Directors and the Scientific Advisory Board were never captured by any archive, and their membership appears in no other source. The pages exist, are reachable from the navigation, and say what is true rather than listing plausible names.
The events placeholder is reproduced as it stood. The company’s own line — “Currently, there are no events/announcements available. Check back soon!” — is kept on the Events page rather than replaced with invented events.
The social buttons are not reproduced as live links. They were dead in the original. Reproducing four dead links would break this rebuild’s own rule that every link resolves, so the block is described instead.
The domain was taken over after the company stopped using it. A December 2019 crawl of the same domain returns Chinese-language adult spam, roughly 424 KB of it. None of it is reproduced. It is recorded here so the gap in the record is explained.
The forms do nothing. There is no server behind them. They validate in the browser and then say so.
No analytics, no cookies, no external requests on load. The original ran Google Analytics (property UA-26719113-37) and loaded jQuery from a Google CDN. Neither is reproduced.

Independent site

Built from GeneAssess’s published material and published science. Not affiliated with GeneAssess, Inc., Rutgers, The State University of New Jersey, or Foundation Venture Capital Group.

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